Welcome to Iontube where you can watch a series of online marketing video masterclasses. Pick up lots of hints and tips on how to develop a successful online marketing strategy.

Use the index below to select the video you wish to view.

Invest NI Online Marketing Conference Speaker: Niall McKeown, Ion Online Marketing (Part 1) Duration: 9.29 mins Filmed: March 2009 Topics: • Permission marketing • Decline of traditional marketing methods Email marketing and list building Who should watch? • CEO’s • Marketing/Communications Managers • Web Designers view video		Invest NI Online Marketing Conference Speaker: George Wright, Blendtec Duration: 9.27 mins Filmed: March 2009 Topics: • Viral marketing • “Will it Blend? Campaign Who should watch? • Marketing/Communications Managers • CEO’s view video
Ion’s Monster Online Marketing Day Speaker: Philip Macartney, Bebo Duration: 37:44 mins Filmed: February 2009 Topics: • Social media • Case studies: incorporating social media into your strategy Who should watch? • Marketing Managers • Communications Managers • CEO's view video		Ion’s Monster Online Marketing Day Speaker: Richard Clement, Goahead Marketing (Part 1) Duration: 16:06 mins Filmed: February 2009 Topics: • What is Search Engine Optimisation (SEO)? • Google explained • Importance of SEO Who should watch? • Website Content Writers • Marketing/Communications Managers • CEO’s view video		Ion’s Monster Online Marketing Day Speaker: Richard Clement, Goahead Marketing (Part 2) Duration: 21:09 mins Filmed: February 2009 Topics: • SEO tricks • SEO do’s • SEO don’ts Who should watch? • Website Content Writers • Marketing/Communications Managers • CEO’s view video
Ion’s Monster Online Marketing Day Speaker: Gareth Dunlop, Tibus (Part 1) Duration: 22:35 mins Filmed: February 2009 Topics: • The customer revolution • Understanding the customer and the crowd Who should watch? • Marketing Managers • Website Designers/Content Writers • CEO’s view video		Ion’s Monster Online Marketing Day Speaker: Gareth Dunlop, Tibus (Part 2) Duration: 26:06 mins Filmed: February 2009 Topics: • Web strategy • Web design Who should watch? • Marketing Managers • Website Designers/Content Writers • CEO’s view video		Online Marketing Masterclass Part 1 with Niall McKeown Duration: 21.19 mins Filmed: October 2008, CIM Marketing Week Topics: • Introduction to digital marketing • Decline of traditional marketing • Online PR Who should watch? • CEOs • Marketing Managers view video
Online Marketing Masterclass Part 2 with Niall McKeown Duration: 20.13 mins Filmed: October 2008, CIM Marketing Week Topics: • Email marketing 2.0 • Call-to-action triggers • List building strategies Who should watch? • Marketing Managers view video		Online Marketing Masterclass Part 3 with Niall McKeown Duration: 21.38 mins Filmed: October 2008, CIM Marketing Week Topics: • Case study: Higgins Insurance • Case Study: Hastings Hotels • Case study: McCausland Who should watch? • CEOs • Marketing Managers view video		Ion Online Marketing Masterclass Part 1 with Gareth Dunlop Duration: 13.07 mins Filmed: October 2008, CIM Marketing Week Topics: • Knowing your customer Who should watch? • Marketing Managers view video
Ion Online Marketing Masterclass Part 2 with Gareth Dunlop Duration: 24.08 mins Filmed: October 2008, CIM Marketing Week Topics: • Customer focus • Website design from customer perspective Who should watch? • IT • Marketing Managers view video		Ion Online Marketing Masterclass Part 3 with Gareth Dunlop Duration: 18.22 mins Filmed: October 2008, CIM Marketing Week Topics: • Panning the customer journey Who should watch? • Marketing Managers view video		Google, Email and Social Media Transform Part 1 Duration: 16.44 mins Filmed: October 2008, CIM Marketing Week Topics: • New marketing • Social media Who should watch? • CEO’s • Marketing Managers view video
Google, Email and Social Media Transform Part 2 Duration: 18.00 mins Filmed: October 2008, CIM Marketing Week Topics: • Google’s effect on marketing • Email marketing Who should watch? • Marketing Managers view video

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